Posts Tagged “publishing”
In all the discussions about digital publishing, enhanced ebooks, and the future of publishing, let’s not forget that we publish books. We don’t design games, produce movies, or animate features. We publish books. By “books” I do not mean a bunch of printed pages between covers, what is technically known as a codex. That format [...]
Thomas Nelson CEO Mike Hyatt is fond of saying that good marketing makes bad books fail fast. The logic is pretty straightforward: If the marketing works and people swarm to a book only to discover it’s lousy, what happens? Blog posts, email chatter, coffee-shop eyerolls–scads of people saying that the book stinks. The better the [...]
The book business isn’t doing too well in America right now. Sales are down. Returns are up. And foot traffic in bookstores is in double-digit decline compared to a year ago. But that’s not the case everywhere. From its lofty seat in the lap of America’s publishing culture, the New York Times recently reported that [...]
I make books. I don’t make shoes. But if it would help me make better books, then maybe I should learn what goes into making a pair of shoes. The division of labor allows specialists to focus on their strengths in the marketplace. The idea is as good and useful today as it was when [...]
Everyone wants to get published. It’s universal. Read this from Justin Martyr’s Second Apology: And we therefore pray you to publish this little book, appending what you think right, that our opinions may be known to others, and that these persons may have a fair chance of being freed from erroneous notions and ignorance of [...]