Posts Tagged “customer”

More customers, fewer consumers

By | March 12, 2009

To succeed in business you need to “meet the needs of consumers,” right? It’s so hackneyed it must be true. It’s so true it must be wrong. To get what I mean, see how this strikes you. It’s from the jacket copy of Paul Nunes and Brian Johnson’s book Mass Affluence: Seven New Rules of [...]

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